originally from my Active Rain blog

at a time…

An elephant is impossible to eat, isn’t it? Not if you do it one bite at a time.

I have been reading post after post lately about social media. It is definitely the elephant in the room. Some people love it, some people hate it, and some people just plain don’t get it.

But here is the deal: it can be an effective tool in your arsenal. It doesn’t need to be the ONLY tool, but it might be smart to look at your overall approach, weed out the 2 or 3 methods of farming that you use now that don’t work that well, and add in a couple of social media tools. From all appearances, it is going to be the way you have to go eventually, anyway.

How quickly you need to adapt depends on the demographic of your client base, most likely. You will have clients who don’t have an email address, and of course social media will not be a way to touch base with these people.

First bite. Have a static website? Why not replace it with a WordPress blog? You can customize them until the cows come home. Here’s one that I put together as part of a package that we made for Bill Bell of Gotcha Covered! in Delaware:

This is remarkably similar to his original static website (well, okay. I am partial to it and think it looks a little better). The big difference is that he himself can embed video and change the content by logging in anytime he wants. And the site benefits from the “Google juice” that frequently updated content brings.

There are navigation tabs that lead to information about the company- information that he wishes to have available all of the time that won’t be buried in blog posts.

Check it out here.

Tags: blog instead of website, blog replaces website, wordpress blog