Who decides what is cool and what is not?
My daughter, aged 11, has recently become obsessed with the Vlog Brothers. One of these brothers is an author, gearing books at children about my daughter’s age, maybe a little older. In addition to the YouTube channel which these brothers run- which has incredible calls-to-action, they have a Ning social site- very popular.
We went to the book store the other day, and, in addition to looking for and begging for John Green (one of the brothers’) books, she insisted on printing and bringing along these papers to slide into books such as Harry Potter and those written by Maureen Johnson:
NerdFighters- another call to action
She then actually put the papers into the books!
What better advertising is there?
I saw an incredible post about guerrilla marketing circulating twitter today. Not all of it appears guerrilla in how I understand the term, but there is so much good advice on here that I am going to go through, write it down and work out a business plan from it.
The thing is: this is low-cost in money, and medium-cost in effort and thought. It can work with any kind of business with the correct targeting and consistency.
“Customer service is the new Lead Generation” - Matt Dollinger said that to me on twitter the other day, and it is true. What will you give to your customers today?