The client wanted to be more active in the social media space. “Make it easy- make it so I can post to my blog from my phone. I know I need to be better connected, but I am busy.”
Help!
Familiar? Well, that’s what we do, and I knew we could simplify things for him.
Then I noticed that he said in his email: “1. Come up on the first page of google search for the above terms.”
TALL order for a brand new site, WordPress or not. We made it clear that search rankings would be a collaborative effort- it would depend to some large degree upon what information was posted after they were given the reigns to the blog, and how often the blog was updated.
But the rest of the things we were comfortable with. We set up a Posterous account to make posting easy on the fly, we set up an animoto account to make slide shows, and a YouTube account to which the slide shows could be uploaded. We made a Facebook business page and optimized his LinkedIn page. Then we began the long process of information transformation and rearrangement.
This was labor-intensive because his static website was coming down and I did not want to lost the information that he had already accumulated, whether or not it was optimized for search. I consolidated and transfered over most of the relevant information, and took the photos and presented them in slideshows- which made more interesting viewing.
I was pretty happy when we were done, and the blog climbed to the first page in Google for one term within 3 days. I just checked yesterday, and they were on for both terms.
And that is good- objective achieved. But- I think- this is better. This man does incredible restoration and renovation work. He now has the power to upload pictures of his work on his own without relying on an outside company to do that; his work shows to the best extent the way it is set up; and it is his work- not the blog- will be what earns him business.
The WordPress site is only the frame.